It is offered either as a compact 3-door or 5-door hatchback and based on the same E150 platform as Toyota Corolla.
The Toyota Auris replaced the Corolla hatch back in Europe whereas the notchback sedan continued to be sold with Corolla name tag. In North America, Toyota Auris is not introduced for the fact that a larger Toyota Matrix offered there in place of Auris.
In Japan, the Auris came after the Corolla RunX while it is sold as Toyota RunX in the South Africa. When Toyota Japan put forth the suggestion of replacing the nameplate of Corolla with new European Auris, the Toyota Australia and Toyota New Zealand showed reluctance.
The term ‘Auris’ is basically coined from the Latin word ‘Aurum’ means ‘gold’. The Toyota Auris marketed at Netz dealers in 2006 in Japan whereas the car went on sale in the European market in 2007.
Toyota Auris Space Concept (2006)
This concept is based on the Vibrant Clarity design philosophy. It features panoramic glass roof, flat rear passenger floor, high window surfaces, 19-inch alloy wheels, freeform geometric lamps, prominent brake calipers, deep rear bumper with integrated chrome exhausts, gold-colored body. The car was first revealed at the Paris Motor Show in 2006.
Toyota Racing Development (TRD) is the name behind Sportivo version. This version features a sporty body kit, an anti-roll bar, a complete spring kit, and exhaust and 17-inch alloy wheels.
The Auris was first introduced in Europe on February 1, 2007. It was offered as a replacement of Toyota Corolla hatchback. The Toyota Auris was offered with a relatively fresh design along with a number of upmarket features such as an MP3/WMA player etc. Though, the car was in competition with Volkswagen Golf, Vauxhall Astra and the Ford Focus, Toyota’s target was to entice the buyers by offering high-end features in the Toyota Auris. T2, T3 and T Spirit are the three different trim levels offered. The T180, a high-end model offered in April 2007.
Auris HSD Full Hybrid Concept
At the Frankfurt Motor Show, the Auris HSD Full Hybrid Concept was revealed in September 2009. The concept version features Hybrid Synergy Drive technology, 18-inch alloy wheels with low rolling resistance tires, a larger, more efficient rear spoiler, 20 mm lower ride height, seats and upper dashboard with blue Gaucholino leather upholstery, instrument cluster with hybrid blue illumination, solar panel roof with ventilation.
Auris Hybrid (2010–Present)
In March 2010, the first production version of the Auris Hybrid was launched at Geneva Motor Show. It shares the powertrain with Prius. The hybrid car went on sale in UK on July 1, 2010.
In Japan, the Auris appeared as a successor of Corolla RunX. It is offered in both 150X and 180G trim levels. G-Book offered as optional with 2007 models.
In 2007, the TUMI version of S package was launched offered as 150X S package and 180G S package.
Australia (2007 Present)
The Toyota Auris is marketed as ‘Corolla’ hatchback with ‘Seca’ emblem on the hatch door in the Australian market. The base model includes “Ascent”, mid-spec “Conquest”, sports “Levin SX” and sports luxury “Levin ZR” which are all equipped with a 1.8-L 2ZR-FE engine.