Mitsubishi Endeavor is a mid-sixed crossover SUV manufactured by Mitsubishi Motors since 2003. It is manufactured at the Normal facility situated in Illinois. The vehicle was regarded as the first of those produced under Mitsubishi’s ‘Project America’, a plan to produce vehicles for North American market so that not to compromise the other export markets. Mitsubishi Endeavor used the PS platform for its construction.
The designing hints of the Mitsubishi Endeavor likely to be traced back to the Mitsubishi SSU that was introduced at the North American International Auto Show in 1999. However, the closeness is just limited to the designing hints as the vehicle doesn’t adopt any of the mechanical features from SSU. When the prototype version of the Endeavor was launched, it came with a 2.5-L twin-turbo V6 version of 6A13TT, developing 305 hp (227 kW) mated to an INVECS-II 5-speed semi-automatic transmission and AYC. However, the production version of Endeavor offered with 6G75 3.8-L V6 engine producing 215 hp (160 kW) which was increased to 225 hp (168 kW) in 2004. The engine was paired with a 4-speed semi-automatic transmission where all-wheel drive system was available as an option capable of splitting the torque 50/50 by default. In 2006, minor changes were made to the Endeavor.
On its launch, it received quite a few positive reviews from the experts, but the Endeavor in a result failed to achieve the desired goals set by the company. For instance, Mitsubishi was hoping to achieve 80,000 annual sales with its launch in March 2003. Contrary to Mitsubishi’s expectations, the debut year only brought 32,054 sales and the trend of falling sales continued in the coming years.
There were no Endeavor models produced for the retail market in 2009 by Mitsubishi. The vehicle produced by Mitsubishi was to target the fleet customers who are willing for used, off lease vehicles. The 2009 model for fleet customers shares its exterior looks with the model produced in 2010. It also features Bluetooth and properly decorated interior. Mitsubishi introduced a facelift for 2010 model with a revised front and rear fascias. Company offered the 2010 model for sale in June 2009. Some of the features offered were the hands-free Bluetooth calling and leather seating.
The company announced on April 25, 2011 that they are going to cease the production of Endeavor in the August 2011.