The Mitsubishi Dignity was a limousine produced by Mitsubishi Motors as the flagship model for the company’s domestic lineup together with the relatively smaller Proudia luxury car in February 2000. The name Dignity is tactfully chosen by the company to express the vehicle’s matchless grandeur and imposing magnificence. The whole range of Proudia/Dignity was intended by Mitsubishi Motors and produced in collaboration with Hyundai of South Korea. The Hyundai also sold its own equivalent version as Hyundai Equus. Mitsubishi launched their Dignity with a view to compete with the Nissan President and Toyota Century being the high performance flagship models. Unlike the competitors, Mitsubishi opted for transversely installed engine with front-wheel drive platform. It was said that the Prince Akishino used the Dignity as his private vehicle.
The Dignity designated S43 chassis code was offered at the price of ¥9,990,000. The Dignity was powered by Mitsubishi’s 8A80 4498 cc V8, a 90-degree aluminum-block GDi engine generating 280 PS (206 kW) at 5000 rpm and 412 Nm (304 lb-ft) at 4000 rpm. The roofline of the Dignity was raised by 10 mm (0.4 inch) and wheelbase by 250 mm (9.8 inch) and used the Proudia’s external dimensions so as to create more spacious interior, particularly for rear passengers. The Dignity featured the Macpherson struts for the front suspension, while a multi-link suspension on the rear. A wide range of advanced features were introduced in the Dignity like CCD camera to regulate adjacent lanes and rear cars, and laser activated adaptive cruise control.
Mitsubishi aimed to achieve the 300 sales per month for its both vehicle, but both of them fell far short of the set goals of the company. Both Proudia and Dignity remained in production for almost fifteen months after the production because of the financial crisis that got hold of the Mitsubishi as a result of which the company was forced to cease the production of both the vehicles so as to reduce the costs and come up with streamline range. During all this period, Hyundai Equus continued to do well in sales and remained in the production line somewhere around 2008.