The Japanese automaker Isuzu manufactured and introduced a pickup truck called the Isuzu D-Max in 2002. The D-Max shares its platform with several General Motors (GM) mid-sized trucks sold in United States, such as Chevrolet Colorado, GMC Canyon and Isuzu i-Series. In the Middle East and Thailand, the D-Max is marketed as a rebadged Chevrolet Colorado, though it was unrelated to the American version. The D-Max is marketed in Thailand together with the Chevrolet Colorado and both are also assembled there.
The D-Max was sold under Holden Rodeo name in Australasia from 2003 to 2008, but since then it has been rebadged as Holden Colorado. In 2008, Isuzu also introduced its D-Max in Australia alongside the Holden versions. In the United Kingdom, the D-Max is known as Isuzu Rodeo.
From 2003 to 2008, the D-Max was marketed in Australia and New Zealand as the third generation Holden Rodeo (RA). However, it was facelifted later and took the form of Holden Colorado because of the end of the General Motors-Isuzu agreement as a result of which GM lost all its right to use the ‘Rodeo’ moniker. The Colorado is also offered as 2- or 4-wheel drive and in several different body styles such as single cab, space cab and crew cab. It is available in both petrol and diesel versions. As for petrol engines, the Holden is available with a 2.4-L 4-cylinder and an Australian-built 3.6-L Alloytec engine. On the other hand, the diesel variant is equipped with a 3.0-L 4-cylinder 4JJ1 engine. The most prominent difference between Colorado and Holden lies in the redesigned bodywork from ahead of A-pillar.
On March 5, 2008, the director of General Motors Chile, Julie Beamer proclaimed that the Chile plant will cease its operations on July 31, 2008. So, from that particular day the only vehicle assembled and produced in the plant was the Chevrolet D-Max. The news of Hugo Chavez reducing its import quota for cars in Venezuela came short after. It was one of the major export markets of the Chilean-made Chevrolet D-Max. However, GM Chile through official statement described the actual reason behind ending production in Arica as the lack of favorable conditions for vehicle manufacturer in Chile and tough contest from several other automakers.
Thailand was chosen to be the destination for the 2002 world premiere of D-Max. The reason for choosing this place by GM-Isuzu was the decision according to which GM-Isuzu would shift their assembly plant to Thailand after closing their joint operations in Japan. In Thailand, several different models of D-Max are offered. The Spark is a single cab offered as a 4×2 featuring three configurations with cab chassis, long bed with and without power steering. SpaceCabs (extended cabs) and Cab4s (crew cab) are based on two main configurations, i.e. straight height 4x2s (SL, SX and SLX) and 4x4s (S and LS) the ‘Rodeo’ moniker rather than SuperCab. However, the Crew cabs are marketed under Cab4 name. All these models are assembled and marketed together with its nearly identical Chevrolet Colorado introduced in 2004.
The D-Max pickups are marketed and sold in United Kingdom as the Isuzu Rodeo.