In 2004, Nissan Motors introduced a full-sized truck for the North American market called the Nissan Titan. It uses the Nissan F platform that it shares with Nissan Armada and Infiniti QX56 SUVs. It is assembled in Canton, Mississippi in United States.
Market and Sales
Nissan’s intentions are pretty clear in designing the Titan. Nissan has no intentions to compete with the big 3 “Detroit Trucks” in sale numbers but instead attempts to offer some in-roads into the highly competitive truck market. The ‘Titan’ name was used to replace an inappropriate ‘Junior’ name.
Titan had a large market base in the south central part of the United States such as Texas and these regions account for 25% of Titan’s sales in the United States.
Models and Equipment
The Titan is powered by a 32-valve 5.6-L VK56DE engine that delivers an impressive 317 hp (305 hp in early models from 2004 to 2006) and torque of 385 lb-ft. the Titan features a fully-boxed ladder frame and offer as rear-wheel drive or a shift on fly four-wheel drive system mated to a 5-speed RE505A automatic transmission. Titan also features an automatic brake limited slip (ABLS).
Except for regular cab version, Titan is offered as a King Cab and Crew Cab, both featuring a full size back seat. The King Cab version comes with a 6.7-feet bed, while Crew Cab has a 5.7-feet bed with SV models featuring 7-feet bed. Total of four trim levels are offered, i.e. S, SV, Pro-4x and LE, where S being the base model; SV is the mid-level model, offered a range of features; Pro-4x is popular among off-road enthusiasts; and the top of the line LE is available only in Crew Cab and targets high end luxury class.
Other prominent features of Titan include: Navigation system, DVD player with screen, Side airbags, Pro-4X Off-road package, Traction Control, Sunroof, Big Tow Package- with transmission temp. gauge, XM Satellite Radio, Leather Split Power Bench Seat, Utili-Track bed rail system, Lockable Bedside Storage Box, Leather- appointed heated captain’s chairs with console automatic shifter, Rear sonar warning system, Automatic windows down with key fob, Power Adjustable Pedals, Flexible Fuel Vehicle, 168 degree king cab rear door openings and Telescoping tow mirrors.
Once the Titan hit the market, it was largely appreciated for its roomy interior, strong towing capacity, aggressive styling, and innovative features like wide opening rear doors in the King Cab, factory sprayed-on bedliner, and a lockable storage compartment outside the bed on the driver’s side. It was called the best full-size truck in the listing of Edmunds.com. It was also selected for the 2004 North American Truck of the Year.
Uncertainty had been seen in the Nissan camp regarding the future of the Titan, particularly after the recent hiking trends in fuel prices. Recently, Nissan had the plans to base the 2011 Titan on the Dodge Ram, but the deal didn’t work and Nissan started working in house on the future version of the Titan. The new version is scheduled to make debut somewhere in 2013-2014. According to a statement of Nissan’s Vice President of Product Planning, Larry Dominique posted by Autoblog on January 13, 2010, the Nissan has started working on the new Titan project within the company and it won’t be available until around 2014.
The body of new Titan is currently used as a mule to test a new Cummins-built 2.8-L 4-cylinder turbodiesel engine that is believed to be in consent with the stricter diesel standards at present (Tier2 Bin2). The US Department of Energy is funding the partnership of Nissan and Cummins in this project where Nissan Titan mule is going to be tested with the given engine for economy and power. So far, the engine is able to deliver 350 lb-ft of torque at 1800 rpm, while the company hopes to achieve 220 hp and torque of 380 lb-ft along with a combined/average fuel economy of 28 miles per gallon.