In March 2010, Nissan Motors introduced a mini-crossover named the Nissan Juke at the Geneva Motor Show. However, it was revealed in North American at the 2010 New York International Auto Show.
The company made a statement on February 11, 2009 that the car will go into production at the Nissan Motor Manufacturing Ltd (NMUK) in Washington United Kingdom following its exhibition at the 2009 Geneva Motor Show as the Nissan Qazana concept car. The Washington plant fulfils the demands of European market, while the Oppama facility in Japan is responsible for supplying Juke worldwide. The all-wheel variant of Juke is also produced in the Japanese plant.
On June 9, 2010, the car was officially debuted in the Japanese market and received order of about 10,943 units in its first month exceeding the Nissan’s monthly target of 1300 units by great deal. The Japanese sales showed a substantial increase to 20,000 by October 5, 2010, while the figures reached to 30,000 and 17,500 for the European and US markets respectively.
The designers at the Nissan Design Europe, London designed the Juke while it was further polished at the Nissan’s Design Center, Japan. The car is built on Nissan’s B platform.
The most prominent and obvious features of the Juke are its wheel arches and the body’s high waistline. The styling hints are the reminiscent of the Maxima, a top of the line electric coupe concept revealed at the Frankfurt Auto Show in 2007. The greenhouse of the car looks like a crash helmet visor. The rear door handles were shifted near the C-pillars in the window frame in order to achieve the coupe-like appearance.
On its front, it has a stacked arrangement of lights. For instance, running lamps and indicators are positioned on top of the front wings and the lenses are visible from inside the passenger compartment. Under these lamps and indicators, just below the lower edges of a broad, curved grille mounted the main headlamps similar to the one found on the rally cars available throughout 1960s and 1970s. The fog lamps are mounted further down in the sump guard.
Some of the other additional features found in Juke are: Nissan’s Integrated Control System, dubbed I-CON (a command module that sits in the lower dashboard, which manages both the climate control and the vehicle’s drive mode, i.e. Normal, Sport or Eco) and also displays the nomenclature based on the operational function.
Depending on the market, Juke is offered in several different trim levels.
North American market receives three different trim levels including S, SV and SL powered by MR16DDT engine. The US shipment of Juke disturbed a large extent concerning the 2011 natural catastrophe of Japan when a devastating earthquake and tsunami jolted the strong economy of Japan. It should be assumed that the US market may not be able to receive the 2012 model year Juke on time. There are chances that Nissan will move to its England assembly plant to meet the demands of the market.
Japanese market receives four trim levels including: RX, RS, 16GT and 16GT FOUR. HR15DE I4 engine is used in RX and RS while both the GT models receive MR16DDT.
Visia, Acenta and Tekna are the three trim levels offered in Europe. All these three trim levels are powered by HR16DE, K9K and MR16DDT engines respectively.